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Glow Gig ...

Event lighting technicians know the struggle of orchestrating perfect lighting shows. You juggle color palettes, equipment compatibility, a...

event lightinglighting plannerstage designlighting techniciansevent setup

Keyword Analysis

Primary Keyword: event lighting

1 Year Volume

1,200

Growth

+25%

CPC

$2.75

Competition

MEDIUM

JanFebMarAprMayJunJulAugSepOctNovDec1,4121,0597063530

Keyword Summary

The keyword 'event lighting' shows a moderate growth trend with a 25% increase over the past year, reflecting a steady interest in this niche market. While the search volumes are relatively low, typical for niche markets, the CPC is moderate at $2.75, indicating a competitive but viable advertising opportunity. The market shows potential with several related keywords experiencing positive growth, suggesting room for expansion and increased visibility for businesses focusing on specialized event lighting services.

Fastest Growing

  • lighting planner: 800 (+50%)
  • stage design: 950 (+70%)
  • lighting technicians: 700 (+40%)
  • event setup: 900 (+60%)
  • decorative lighting: 650 (+55%)

Highest Volume

  • event lighting: 1,200 (+25%)
  • stage design: 950 (+70%)
  • event setup: 900 (+60%)
  • lighting planner: 800 (+50%)
  • lighting technicians: 700 (+40%)

Most Relevant

  • event lighting: 1,200 (+25%)
  • lighting planner: 800 (+50%)
  • lighting technicians: 700 (+40%)
  • event setup: 900 (+60%)
  • decorative lighting: 650 (+55%)

The Problem

Lighting technicians spend countless hours planning and aligning perfect setups for events. Coordinating between different lighting equipment and color schemes is often messy, leading to errors and st...

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The Opportunity

The global event management software market is expected to reach USD 14 billion by 2026, with lighting playing a key role in event experiences. Thousands of events every year rely on flawless lighting...

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Feasibility

With advancements in cloud computing and visual design tools, developing an intuitive platform for lighting planning is very achievable. Integrations with popular lighting equipment protocols like DMX...

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Why Now?

As the events industry rebounds from its pandemic slowdown, there's increased emphasis on integrating technology and enhancing experiences. Event planners and performers look for wow factors that only...

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Business Fit

Glow Gig is aimed squarely at freelance and small event lighting technicians who need to manage complex installations without access to large teams or hefty budgets. This positions them to offer competitive, high-quality service.

Proof

Event lighting forums and Facebook groups frequently discuss the challenges of managing equipment limitations, setups, and synchronization issues. Technicians express the need for an enhanced way to plan and execute lighting shows.

Market Gap

Current event planning tools often lump lighting as just a checkbox, failing to dive deeply into the needs of lighting technicians. Existing solutions lack visualization, detailed equipment syncing, a...

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Execution Plan

Start by developing an MVP that features a basic stage visualization tool coupled with a unified gear sync capability using DMX protocols. Partner with small event planners to test and iterate the pla...

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Idea Evaluation

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Why Now
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Business Fit

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Revenue Potential...

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