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Pitch Star...

Publicists spend countless hours crafting the perfect pitches to secure media coverage. But then those pitches get lost in crowded...

media pitchingpublic relations softwarepitch optimizationPR toolpublicist SaaS

Keyword Analysis

Primary Keyword: media pitching

1 Year Volume

1,200

Growth

+25%

CPC

$2.75

Competition

MEDIUM

JanFebMarAprMayJunJulAugSepOctNovDec1,4061,0557033520

Keyword Summary

The niche keyword 'media pitching' shows a modest growth of 25% over the past year, indicating a steady interest in this specific area. While the search volume is relatively low at 1200 monthly searches, the CPC of $2.75 and medium competition suggest a viable market for targeted advertising. Fastest growing and highest volume keywords like 'public relations software' and 'PR tool' present additional opportunities to capture interest from related searches.

Fastest Growing

  • public relations software: 1,900 (+150%)
  • pitch optimization: 800 (+70%)
  • PR tool: 1,600 (+45%)
  • media pitch strategies: 600 (+60%)
  • digital publicist tools: 500 (+90%)

Highest Volume

  • public relations software: 1,900 (+150%)
  • PR tool: 1,600 (+45%)
  • media pitching: 1,200 (+25%)
  • pitch optimization: 800 (+70%)
  • publicist SaaS: 500 (+30%)

Most Relevant

  • media pitching: 1,200 (+25%)
  • pitch optimization: 800 (+70%)
  • public relations software: 1,900 (+150%)
  • PR tool: 1,600 (+45%)
  • media pitch strategies: 600 (+60%)

The Problem

Public relations professionals often struggle with getting their pitches noticed in a saturated media environment. Many pitches fail to capture attention, leading to missed coverage opportunities and ...

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The Opportunity

The PR software market is projected to grow at a CAGR of 11.3% from 2021 to 2028. Thousands of publicists and PR firms are constantly seeking ways to enhance their media outreach efforts....

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Feasibility

Development is feasible using existing technologies like natural language processing for pitch enhancement and analytics for tracking engagement. A basic version could be rolled out quickly, focusing ...

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Why Now?

As media channels diversify, the traditional methods of securing coverage are becoming less effective. Publicists need new tools to adapt to this changing media landscape....

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Business Fit

This solution fits publicists, PR agencies, and corporate communications teams who rely on earned media for visibility and brand building. They need effective pitch strategies to secure media coverage consistently in an increasingly competitive environment.

Proof

Numerous industry discussion forums and PR professional networks highlight the challenges of effective media pitching. There's a growing call for tech solutions that offer measurable improvements in performance, evidenced by increasing search queries related to PR tools and media engagement metrics.

Market Gap

While existing PR tools help manage contacts and distribute media content, they fall short in providing predictive analytics and enhancement features specific to pitch content and timing....

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Execution Plan

Develop an MVP focusing on core pitch enhancement features like headline analysis and timing optimization. Collaborate with a few PR agencies for initial testing and feedback....

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Idea Evaluation

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