Track Lens...

Social media managers often face the challenge of analyzing data across multiple platforms, leading to time-consuming manual processes and potential errors in understanding engagement metrics....

The social media management software market is projected to grow by USD 3.5 billion by 2026. With over 50 million businesses actively using social media, there's a significant opportunity to provide a...

Building a data analytics platform focused on social media is feasible due to existing APIs from platforms like Facebook, Twitter, and Instagram that allow data extraction....

As social media algorithms become more sophisticated, the demand for tools that can help brands keep up with these changes is increasing. The rise of video content and live streaming also necessitates...

This solution fits social media managers, marketing teams, and digital agencies who are under constant pressure to prove the ROI of their online efforts. By providing precise insights, these professionals can make more informed decisions quickly and adjust their strategies for better results.

Social media management communities on Reddit and LinkedIn frequently discuss the challenges of keeping up with analytics across platforms. Numerous pain points are shared regarding time wasted and difficulty in accurately interpreting engagement data. This signifies a tangible need for a solution like Track Lens.

Current solutions often focus on scheduling or basic analytics but lack in-depth engagement insights and trend prediction. Track Lens fills this gap by offering detailed analytics that include predict...

Start with a prototype focused on Instagram analytics, using its API to gather data. Conduct beta tests with small businesses to refine user experience and features....